Or it's being used as a way for Norwich to lower the price.
It might be but I am hoping it is not. I prefer we send a clear message that we will not be bullied into paying more money than we think is reasonable. We want your player for this sum of money and we are willing to negotiate within a certain price range that we think is fit for what we are getting. Beyond that, you can keep him, we've got a plan B that we'll gladly go to.
Sure this won't necessarily work if you are negotiating an upcoming superstar like Havertz or Werner bc all the big fishes are lining up with bags of money ready to replace you and its also kind of a unique product so, fair enough, they can command an outrageaous fee (seller's market), but it should send a clear enough message to smaller clubs that have a player that not many teams are after but that we identified as one of our targets in a situation where we have a plan B(and probably a C too) and that are now trying to make us pay the LFC tax.