I don't know why Gakpo starts ahead of him. Gakpo is good, don't get me wrong but Jota is direct and effective. He has assists and goals already. He might not be as composed as Gakpo but he's damn effective and he can score for sure.
For me, he should even start ahead of Diaz. Yes, Diaz scored two already but Jota is more threatening. He starts 35 games, he'll score 20, I'm sure of it.