Liverpool FC and Coca-Cola

Liverpool FC and Coca-Cola are delighted to come together as official partners, uniting two of the world's most iconic brands.

The long-term partnership will see LFC and Coca-Cola provide fans of the club’s men’s and women’s teams with magical matchday experiences, unique money-can’t-buy moments and limited-edition merchandise prizes.

The partnership is built on Coca-Cola’s rich heritage of supporting football from grassroots level to the world stage and comes at a pivotal moment in the sporting calendar, just ahead of the 2022 FIFA World Cup.

Coca-Cola is the latest globally recognised brand to join Liverpool FC’s growing family of official partners.

Ben Latty, commercial director at Liverpool FC, said: “We are delighted to have Coca-Cola join our family of official partners. We’re really excited to grow this partnership together and we extend a very warm welcome to Anfield to Coca-Cola.

“We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways.

“Liverpool FC and Coca-Cola are two iconic global brands working together to bring magical experiences and unique money-can’t-buy moments to fans.

“The ambition with all of our partnerships is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way.”

Michael Willeke, integrated marketing experience director, Europe, Coca-Cola, said: “Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments at home, at bars and restaurants and in the stadiums as part of our new campaign.

“Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”

Wow that’s a big sponsor, how much do you get for that?

Wow that’s a big sponsor, how much do you get for that?

Big sponsors goes with mahoosive investment, the likes of which successful clubs tend to attract.

Wow that’s a big sponsor, how much do you get for that?

not a clue how much its worth, im sure more info will follow.

Its a cracking sponsor though as you say.

Big sponsors goes with mahoosive investment, the likes of which successful clubs tend to attract.

Hmmm, that a dig Stuey 

Awwww I thought Curtis might be in the frame for this deal as official coke supplier

Although I see they've also done a similar deal with Spurs.

not a clue how much its worth, im sure more info will follow.

Its a cracking sponsor though as you say.

£1.5 m a year will buy a finger of a decent player

Pepsi is nicer

Pepsi is nicer

Irn Bru all the way.

The way it's framed, it doesn't sound as though they will be a major sponsor (shirts, etc).
Probably more of a deal for them to be the official supplier at the stadium, with a few extra ££ for the club and some promoted events for the fans.

That's another 100 tickets less for the next final we reach.

£1.5 m a year will buy a finger of a decent player

Ach is that all.

Better than nothing, and a global brand.

Irn Bru all the way.

Defo man. Although Ive had to go for Irn bru xtra these days to keep sugar intake low

Defo man. Although Ive had to go for Irn bru xtra these days to keep sugar intake low

Never had xtra. Is it any good?

£1.5 m a year will buy a finger of a decent player

1.5 million? Can’t be right can it?

Never had xtra. Is it any good?

IMO. Its the closest of all the diet versions to taste like the real thing.

Hmmm, that a dig Stuey 

Was saving your blushes mate.

IMO. Its the closest of all the diet versions to taste like the real thing.

You're not supposed to say that mate - Coca Cola will love that!

Nah, seriously I'll give it a try. I'm down in London atm and it's the only authentic Scottish drink along with whisky you get. (No Tennants I'm afraid.)

Was saving your blushes mate.

If it’s only 1.5 million you should be doing the blushes 

You're not supposed to say that mate - Coca Cola will love that!

Nah, seriously I'll give it a try. I'm down in London atm and it's the only authentic Scottish drink along with whisky you get. (No Tennants I'm afraid.)

l o l

I never even realised I was doing that.

Ach T is rubbish anyway. Im a Tartan or mcewans man

l o l

I never even realised I was doing that.

Ach T is rubbish anyway. Im a Tartan or mcewans man

Never was a huge fan of Tennent's and then one day it just clicked. A good few years of living 10 minute walk from the brewery on Duke Street and occasionally smelling the yeast from the fumes eventually got to me I suppose!

Some mock ups already…

Never was a huge fan of Tennent's and then one day it just clicked. A good few years of living 10 minute walk from the brewery on Duke Street and occasionally smelling the yeast from the fumes eventually got to me I suppose!

L O L  Aye that would do it.

Some mock ups already…

I quite like these mock ups

I’ve never drank the stuff since the school lab demonstrated how a ‘tooth’ hung in a glass of coke disintegrated over a few days.
Not sure if it was set up to discourage us from drinking it, but it worked for me 😂😂😂
As long as they’re pumping lots of dosh into the club, the kids don’t have to drink it do they 🤷‍♂️

Improves a drop of rum but other than that.. what gets me is how feckin' popular the stuff is. Local supermarket doing 10 cans for £3.25...27p a can and they had to restrict it to 6 x 10 cans per customer...

I always think of the league cup as the Coca Cola Cup so it goes hand in hand with our record as all time winners of that competition. I personally prefer coke to Pepsi, which has always felt like an impostor by comparison. Weird, I know. I rarely drink the stuff now except the zero version once in a while.

Irn Bru all the way.

the only COuntry where Coke isnt the number one drink on the shelves is .......Scotland Irn Bru still rules.
Some of Coke's practices in various parts of the world leave a lot to be desired. but hey ho a Dollar is a dollar

Not a fan of the drink myself but hopefully great investment in the club.

Not a fan of the drink

Much prefer it when accompanied by vodka!!

PLenty of reports suggesting Coca Cola are not an Ethical company
"Our research highlights several ethical issues with Coca-Cola. The company has therefore been marked down in our rating system in a number of categories, including: climate change, habitats & resources, palm oil, pollution and toxics, human rights, workers' rights, irresponsible marketing, animal rights, controversial technologies, anti-social finance and political activities."
but hey ho lets get them on the shirts for a few quid which we wont spend on players

wtf is "anti-social finance"?

wtf is "anti-social finance"?

Ask a snowflake 

wtf is "anti-social finance"?

Ask Liz the Liar...or Kwarteng...

Ask Liz the Liar...or Kwarteng...

This pair, simply do not add up, to say the least !

wtf is "anti-social finance"?

Stuff like this I guess -

Coca-cola received our worst rating for likely use of tax avoidance strategies, and its highest paid executive was paid an incredible £13.9m in 2019.

When we checked in November 2019, Coca-Cola was involved in a plethora of corporate lobby groups: the Business Round Table, National Foreign Trade Council, American Chamber of Commerce, USCIB and World Economic Forum. These were considered to lobby for free trade at the expense of issues like animal welfare, human rights or the environment.

In total, the company was said to have spent nearly $7m on lobbying in 2019.

https://www.ethicalconsumer.org/company-profile/coca-cola-company

Much prefer it when accompanied by vodka!!

F**k, it's the wrong coke 

Much prefer it when accompanied by vodka!!

+1. Drowns the taste a bit 

F**k, it's the wrong coke