Bit of an exaggeration to call them "entertainers" though....Off the field?
Then what should we call them? If football is not live entertainment business then what is it? An academic lecture? A documentary?
In the name of live entertainment you expand your seating capacity and sell more tickets. You win awards, they just solidify the credibility of the show to your audience. You don't have to win awards every year. Your customers will fill up your venue 100% even if you are relegated.
Your pre-season overseas is called a marketing trip. You charge an appearance fee like all performers do. F1 races, a stand up comedian, NBA games in China, WWE, you can go on and on. It's all about the product and the money. Why should I not pimp your squad - because LFC is already a solid brand and has a very good product offering already.
It's all a live entertainment business. Not some charity. The TV keeps you entertained so that you can watch the commercials where they collect the money from. It's deffo not a lecture or a documentary. Entertainer is the correct commercial term. As are the players. You need to pay your actors who entertain you.
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