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      LFC 2025-26 kit. Adidas Returns

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      racerx34
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      LFC 2025-26 kit. Adidas Returns
      Aug 27, 2024 12:38:30 pm
      https://www.sportbusiness.com/news/exclusive-liverpool-set-for-adidas-kit-deal-from-next-year/

      Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal.

      Following a recent tender process, Adidas is understood to have been identified as the winning bidder in a deal that would run for five seasons, from 2025-26 to 2029-30, reuniting the pair once again after a 13-year hiatus.

      SportBusiness understands that incumbent Nike and rival Puma were also actively interested in the contract.

      Nike has been Liverpoolā€™s kit supplier since the 2020-21 season, with that deal only coming about after the Premier League club won a court case against then incumbent supplier New Balance, which had claimed matching rights to Nikeā€™s bid.

      Nike only pays Liverpool a base fee of Ā£30m ($37m /ā‚¬34.8m) per season, a relatively low sum for a top-tier kit deal, albeit Liverpool was thought to be attracted by the US sportswear giantā€™s marketing and distribution clout. In addition, royalty payments on net sales of replica sportswear are thought to push that annual figure beyond Ā£50m per year.

      New Balance had been paying Liverpool a base of Ā£25m per year between 2015 and 2020, a period that saw the club win its first league title in 30 years and sixth European Cup.

      SportBusiness understands the new Adidas-Liverpool agreement would be higher than the c. Ā£50m paid out under the Nike contract, albeit would fall well short of the league-wide record Ā£90m that Manchester United receives per season, also from Adidas.

      Manchester United, Liverpoolā€™s bitter rival, renewed its deal with Adidas for a further 10 years until 2035 back in July 2023, with the annual minimum cash guarantee payment rising by Ā£15m from Ā£75m, subject to certain adjustments.

      Contacted by SportBusiness, both Adidas and Liverpool declined to comment.

      While Puma was ā€œat the tableā€, a source told SportBusiness, the German firm is ā€œall inā€ with Manchester City, Liverpoolā€™s rivals at the top of the Premier League for the past few seasons.

      The Merseyside club and Adidas were also partners from 1985 to 1996, and then between 2006 and 2012.

      Adidas, which signed Liverpool and England star Trent Alexander-Arnold to a lucrative boot deal late last year, is on an aggressive push in the wake of its shock loss of the German Football Association (DFB)ā€Æcontract to Nike from 2027.

      Adidas had been the DFBā€™s kit sponsor for more than 70 years and its current deal, from 2022 to the end of 2026, is said to be worth in excess of ā‚¬50m ($54.3m) per year. Nikeā€™s annual offer is said to be close to double that.





      https://www.footyheadlines.com/2024/08/nike-will-only-have-six-european-elite.html
      « Last Edit: Sep 26, 2024 12:33:53 pm by racerx34 »
      clint_call01
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #1: Sep 03, 2024 05:44:39 am
      racerx34
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #2: Sep 03, 2024 07:36:18 am
      According to your article, we are moving from Nike and going to Adidas.

      I didnā€™t write it but thatā€™s the rumour.

      At least Nike going out with an all timer with the white jersey.
      clint_call01
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #3: Sep 03, 2024 03:50:00 pm
      I didnā€™t write it but thatā€™s the rumour.

      At least Nike going out with an all timer with the white jersey.

      You know what I meant. I bought the home kit and I love it.
      The-AllMightyReds
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #4: Sep 03, 2024 04:17:22 pm
      Don't usually comment on kits but our third kit is the nicest of the 3, closely followed by the away kit.

      & probably in the minority here but I actually think the swoosh being rotated looks better.

      Home kit is just pure muck, how that even passed quality control is baffling.
      racerx34
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #5: Sep 03, 2024 04:26:19 pm
      You know what I meant. I bought the home kit and I love it.

      Nah. I used to write articles, so when I see "your article" it registers as something I've written.

      But anyway, yes.



      Nike has lost almost half of its top teams since 2020 - the loss of Liverpool is by far the biggest


      clint_call01
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #6: Sep 05, 2024 11:07:44 am
      Nah. I used to write articles, so when I see "your article" it registers as something I've written.

      But anyway, yes.



      Nike has lost almost half of its top teams since 2020 - the loss of Liverpool is by far the biggest




      Don't worry mate.

      I don't think that this comes as a surprise.
      racerx34
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #7: Sep 13, 2024 12:17:03 pm
      The-AllMightyReds
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #8: Sep 13, 2024 12:29:04 pm
      Please no more green kits.

      & the crest on the first shirt in the white oval background on the second shirt would hit different.
      FrenchRed
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #9: Sep 13, 2024 01:29:06 pm
      Don't usually comment on kits but our third kit is the nicest of the 3, closely followed by the away kit.

      & probably in the minority here but I actually think the swoosh being rotated looks better.

      Home kit is just pure muck, how that even passed quality control is baffling.

      Hated the 3rd kit when I saw it but I've fallen in love (maybe 3-0 against Manure had something to do with it, who knows?), even with the down tick which just looks wierd.

      Agree, the home kit sucks (although if we win the league it's our best shirt ever ;D


      racerx34
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #10: Sep 13, 2024 02:37:03 pm
      HUYTON RED
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #11: Sep 14, 2024 12:32:37 pm
      Please no more green kits.

      & the crest on the first shirt in the white oval background on the second shirt would hit different.

      Crest on the first shirt of the crest going back to Barnes, Beardo and Aldo's first season.
      what-a-hit-son
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      srslfc
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #13: Sep 24, 2024 08:05:00 pm
      FL Red
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #14: Sep 24, 2024 08:09:20 pm
      That green kit is sick.
      Lallana in Pyjamas
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #15: Sep 24, 2024 08:16:57 pm
      Klopps Snood
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      billythered
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #17: Sep 25, 2024 08:27:16 am
      :f_whistle :f_whistle:
      :
      They ooze class

       

      Adore them sooooo much.



      I dunno Cas, I reckon we should swap that green one for Blue, after all itā€™ll be the only blue shirt from Merseyside in the EPL next season 🤣🤣🤣🤣🤣🤣🤣


      YNWA
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #18: Sep 25, 2024 10:05:30 am
      I'd say that won't be a million miles away.

      Isn't it the case that the first leaks almost always turn out to be the final kits?

      Don't like either of them. Need to be a bit more inventive in design. All look a bit basic and same old.
      AlwaysTheKop
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #19: Sep 25, 2024 10:18:15 am
      I like them!
      I just hope they donā€™t have that soaked back look like the United shirt hasā€¦ it looks like their back is drenched in sweat before the game even starts.
      Klopps Snood
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      Re: Re: LFC 2024-25 Kit - Rumours and releases
      Reply #20: Sep 25, 2024 10:51:41 pm


      I dunno Cas, I reckon we should swap that green one for Blue, after all itā€™ll be the only blue shirt from Merseyside in the EPL next season 🤣🤣🤣🤣🤣🤣🤣


      YNWA


      That made me PMSL Billy  :lmao: :lmao: :lmao:
      racerx34
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      Re: LFC 2025-26 kit. Adidas Returns
      Reply #21: Oct 01, 2024 11:52:10 am
      Don77
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      Re: LFC 2025-26 kit. Adidas Returns
      Reply #22: Oct 05, 2024 09:21:20 am
      They ooze class  ;D

      Adore them sooooo much.

      Wouldnt be a fan of the stripes on the shoulers of the home shirt. I like it to be all red.

      I like the away shirt in white ... but id prefer a badge the same as the home shirt but in red obviously.

      Wont be sad to see the back of Nike.

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