I think they made Lesnar look so strong in beating Cena so they could afford not to have him on pay-per-views. Of course, you're tied to six months minimum with the network, so if you bought it for SummerSlam (as well as the price of $9.99), you've got the remainder of this year whether Lesnar is there or not.
If the quote above from Seth Rollins is real, then that ties into it.
I think they've made Lesnar look this strong so people are actually scared to get in the ring with him, therefore they can not have him appear on pay-per-view because nobody will face him. That way they can build up a couple of options for two or three of the pay-per-views between now and WrestleMania where Lesnar will drop the title to Reigns - only to have Rollins cash in, only to have Ambrose once again prevent him. Reigns then goes to thank Ambrose, who pushes it off and hits the Dirty Deeds setting up a match between them at Extreme Rules 2015. Lesnar rides off into the sunset not to be seen for another few months. Heyman ends up managing another floundering midcard act (my bet is on Bo Dallas)
Back to the title, Rollins cuts a promo saying he's actually gonna help Ambrose beat Reigns because every time he goes to cash in his contract, Ambrose is there to stop him. So the only way to stop Ambrose stopping Rollins, is to have Ambrose be the one who is cashed in on.
Ambrose wins the title at Extreme Rules, with help from Rollins. Reigns has his rematch at Payback and loses, again thanks to help from Seth Rollins. Rollins then knocks Ambrose out and cashes in. We then have a triple threat match for the World Heavyweight Title at Money in the Bank where they allow Reigns to reign supreme.
Then, knock...knock...knock... I'm afraid I've got some bad news for you Roman. Bad News Barrett is back!!!
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