Why is the word cheeky now used to describe every little thing. For example the volvic water tv advert the lad in the ad says " Ive just had a cheeky bottle of water". What the f**k is cheeky about drinking water? Danny Dyer loves a cheeky cup of tea! F**k all cheeky about a cuppa.
Thank f**k it hasn't hit the phrase book over here. First person who says it to me might just get a cheeky slap
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