How much did it cost to get the channel?
From Wiki:
Take-up for the service, charged at £12 per race, was low with as little as 9,000 viewers subscribing to see some races, compared with audiences of 3 million viewers for some Formula One races on UK free-to-air television that season.[9]
To increase the flagging take-up, F1 Digital+ ran a promotion where one could get the final six races of the season for only £50 compared with paying £72.
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