But for Richard Keys it isn't just sexism.
Shamed football pundit Richard Keys described a black player as âchocoâ in an outrageous racist outburst.
Keys made the shocking remark while rehearsing for a Sky broadcast with ex-footballers Graeme Souness and Ray Wilkins.
Referring to black David Johnson, a potential Scottish international, he casually called him âChoco Jockoâ.
The presenter, who quit in shame in a sexism storm last month, did not realise he was live on a test channel.
It means Keys will walk into his first day in his new job at TalkSport radio station tomorrow having to answer serious questions about racism. Last night anti-racism groups in the footballing world condemned Keys.
The disgraced pundit, whose sidekick Andy Gray was sacked from Sky Sports for sexist comments about female Âlinesman Sian Massey, was discussing Johnsonâs ineligibility to play for ÂScotland in a Euro 2000 play-off when he made the comment 11 years ago.
Keys explained the situation saying: âObviously Johnson, who theyâve (Scotland) courted for some time like the Welsh, hoped to get involved and it transpires he has an English mother which means he can only play for England apparently.
âHe was born in Jamaica and has played for them.â
Former Chelsea assistant manager Ray Wilkins starts asking a question, saying: âIs it, is he not?â before Liverpool and Scotland legend Souness interrupts and says: âHe looks like a Jock doesnât he?â
Without hesitation Keys replies: âChoco Jocko.â The sick joke is met by embarrassed laughter from others.
David Johnson, now a Nottingham-based football agent, said he was âvery Âdisappointedâ to hear of the comments.
He added: âIf Iâd have heard him say that at the time I would have been absolutely furious.â
Ged Gebby, chief of Show Racism The Red Card, slammed Keysâ remark, saying: âThereâs been a huge improvement in Ârelation to racism in football in recent years, but individual comments are still being made, week in, week out.
âFor a commentator to be making this kind of Âcomment is outrageous.â
Keys was rehearsing at Skyâs West London studios before a UEFA Cup evening of matches when his remarks were fed out on a testing channel for a football interactive service.
The racist comment came nine days before the crucial European qualifier at Hampden Park in Glasgow, which England won 2-0.
But Keyâs insults are not reserved for former Nottingham Forest player Johnson, 34. The foul-mouthed pundit also turns on former Leeds manager David OâLeary. When a pre-recorded audio clip of OâLeary talking about his teamâs chances in a UEFA Cup clash is played Keys puts on a mock Irish accent, saying: âIâm the father. Theyâre young boys, Andy, young boys.â
After pausing to laugh he adds, âHe says the same s***e every week.â
Ex-Wimbeldon manager Joe Kinnear is next on his list. When the issue of a Âvacant coaching job at Blackburn Rovers is Âmentioned ÂGraeme Souness says: âJoe Kinnear will get that, wonât he?â
Keys, talking about ex-Wimbledon manager Dave Bassett â nicknamed âHarryâ â retorts: âDonât be daft â they need a proper manager. "Joe would be like Harry Bassett.â
Keys, 53, then lays in to Sky viewers â the people who pay his wages. ÂDescribing how to use the new Âinteractive service, he says: âPress the help button at any time for information you fools.â
Explaining the process later he says: âRemember you can push the help button at any time for more Âinformation and if you canât work this out you sad b******s shouldnât have this kit.â
The latest scandal comes less than three weeks after Keys was forced to step down as a Sky football host. He came under pressure from bosses after he and Andy Gray mocked female assistant referee Sian Massey off-air. The pair suggested she did not know the offside rule.
Three days later a leaked video Âshowing Keys making vile, sexual Âcomments about Jamie Redknappâs ex-girlfriend Louise Glass was posted on YouTube and he resigned.
Keys said last night: âI absolutely refute any suggestion of any racism.
"This was off-air and 11 years ago and anyone who knows me knows that Ruud Gullit, Dion Dublin and Ian Wright are not only my past associates but some of my best friends.â
A spokesman for Sky said: âHe is no longer an Âemployee.â
http://www.mirror.co.uk/news/top-stories/2011/02/13/sexism-row-pundit-richard-keys-shock-racist-slur-on-black-player-115875-22919246/Finally being shown up as one horrible, arrogant c**t. He even uses the "how can I be racist, I've got black friends" and then there is the fact that this happened 11 years ago, so Sky quite happily condone racism then do they?