TBH I don't think he has changed at all. For me it has always been pretty clear that this is the kind of player you love to be on your side, and absolutely despise to be on the opposite. He'll do anything to win, right or wrong.
Still, that has nothing to do with his celebration. You need to score to win, the celebration is optional. He was cherished by the fans, he at least owed them a little respect. But I suppose he's not only a nasty player, but a nasty person too.
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