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      Liverpool top Premier League in merchandising league

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      skolRED
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      Re: Liverpool top Premier League in merchandising league
      Reply #23: Feb 23, 2011 03:09:39 am
      Surprised Norwich aint on the list.
      Err... I can't get this :) what to do about Norwich ?
      bigvYNWA
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      Re: Liverpool top Premier League in merchandising league
      Reply #24: Feb 23, 2011 03:10:34 am
      Err... I can't get this :) what to do about Norwich ?

      Green and gold scarf campaign by the scum ;)
      MiciG91
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      Re: Liverpool top Premier League in merchandising league
      Reply #25: Feb 23, 2011 03:57:20 am
      im not surprised with that ,just going by what I see in my own city of limerick the bulk of jerseys ,tracksuits and so on are lfc ,its great to see especially after the last few seasons .
      Im living there too :) rag week next week :D
      SpionKop88
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      Re: Liverpool top Premier League in merchandising league
      Reply #26: Feb 23, 2011 08:27:00 am
      That article can't be right, Marseille ahead of United, no f**king chance!

      Hope thats how the CL works tonight ;)

      Personally i'm surprised were 3rd in the list after the NAPM Boycott against h&g. Saying that as soon as JWH & NESV came in i was straight to L1 to get the new shirt(s)
      ayrton77
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      Re: Liverpool top Premier League in merchandising league
      Reply #27: Feb 23, 2011 08:32:11 am
      That article can't be right, Marseille ahead of United, no F***ing chance!

      Living in the south of France, I can confirm that EVERYBODY here has a Marseille shirt (myself excepted. ;)).

      I don't know what their fanbase is like globally (probably not huge), but in France they are by far and away the biggest shirt seller I'd say.

      Enough to beat United? I don't know, but here their merchandising is everywhere.

      The list does seem a bit weird when you look at it.
      bigvYNWA
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      Re: Liverpool top Premier League in merchandising league
      Reply #28: Feb 23, 2011 08:45:55 am

      The list does seem a bit weird when you look at it.

      No Arsenal or Chelsea seems real odd to me. Still, may be overestimating the global reach most think they have been building.
      keydow
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      Re: Liverpool top Premier League in merchandising league
      Reply #29: Feb 23, 2011 08:47:01 am
      i must say i am surprised. I think the "brand" was under commercialised for years but hopefully that it turning around now. This will be very important when the new rules come in.
      Reprobate
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      Re: Liverpool top Premier League in merchandising league
      Reply #30: Feb 23, 2011 08:49:10 am
      No Arsenal or Chelsea seems real odd to me. Still, may be overestimating the global reach most think they have been building.
      With this in mind though...
      with replica shirts making up for 57% of merchandising sales
      ...Chelski don't stand a chance of getting in with the big boys.
      ayrton77
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      Re: Liverpool top Premier League in merchandising league
      Reply #31: Feb 23, 2011 08:50:33 am
      Wasn't surprised not to see Chelsea, they haven't been at the top long at all, globally I'm sure they are way behind many other European clubs who actually have some history.
      SM
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      Re: Liverpool top Premier League in merchandising league
      Reply #32: Feb 23, 2011 08:51:33 am
      Must be wrong as they have omitted that "big club" our ex striker left for.... :f_whistle:
      racerx34
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      Re: Liverpool top Premier League in merchandising league
      Reply #33: Feb 23, 2011 09:23:32 am
      Well done to Ayres and his team. Didn't he say there was a surge in sales when the new owners took over and they had shipped record amounts of replica kits since the release of the new ones. Promising signs for us. Imagine what will happen with proper investment that brings success back on the pitch.
      carheex
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      Re: Liverpool top Premier League in merchandising league
      Reply #34: Feb 23, 2011 10:14:07 am
      With this in mind though...
      with replica shirts making up for 57% of merchandising sales
      ...Chelski don't stand a chance of getting in with the big boys.

      Of course they do! The "Torres" shirt was the worlds biggest selling football shirt last year, and so whilst they generate the money from him this year we'll slip right back. Unless of course there's a sudden rise in demand for Poulsen shirts....
      therealjr
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      Re: Liverpool top Premier League in merchandising league
      Reply #35: Feb 23, 2011 10:16:43 am
      presumably the scum would tell us that their figure is skewed by the green and gold campaign. I'd think that both figures are accurate and that neither boycott has had the slightest effect in Asia where fans would still buy merchandise if Saddam Hussein was in charge. Which of course means that these figures are still excellent news.
      therealjr
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      Re: Liverpool top Premier League in merchandising league
      Reply #36: Feb 23, 2011 10:20:41 am
      Of course they do! The "Torres" shirt was the worlds biggest selling football shirt last year, and so whilst they generate the money from him this year we'll slip right back. Unless of course there's a sudden rise in demand for Poulsen shirts....

      The LIVERPOOL Torres shirt was the world biggest selling shirt. How many of those people will now follow him to the chavs and how many will simply swap it for a Suarez, Carroll or yes (god forbid) even a Poulsen one? I'd guess the swaps will be the vast majority. On a totally separate note this is exactly the reason why I never ever have a name put on the back of a shirt. I'm not a player fan I'm a Liverpool fan
      carheex
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      Re: Liverpool top Premier League in merchandising league
      Reply #37: Feb 23, 2011 10:31:26 am
      Chelsea sell about the same amount of shirts as we do and I'd expect them to pull ahead with Torres on board as he clearly has a following of his own.
      Reprobate
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      Re: Liverpool top Premier League in merchandising league
      Reply #38: Feb 23, 2011 10:36:36 am
      Chelsea sell about the same amount of shirts as we do and I'd expect them to pull ahead with Torres on board as he clearly has a following of his own.
      Worldwide? Are you sure about that??
      SM
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      Re: Liverpool top Premier League in merchandising league
      Reply #39: Feb 23, 2011 10:36:38 am
      Chelsea sell about the same amount of shirts as we do and I'd expect them to pull ahead with Torres on board as he clearly has a following of his own.

      Bullshit and you know it.

      Chelsea have no where near the fan base that we have.

      carheex
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      Re: Liverpool top Premier League in merchandising league
      Reply #40: Feb 23, 2011 10:45:50 am
      Bullshit and you know it.

      Chelsea have no where near the fan base that we have.



      What do you mean, "bullshit"?? Do a bit of research - the figures are widely publicised:


      http://www.whoateallthepies.tv/man_utd/41251/top-10-best-selling-football-club-shirts-in-the-world.html?pid=10427

      http://www.sportingintelligence.com/2010/08/31/revealed-the-worlds-best-selling-club-football-shirts-310802/

      http://soccerlens.com/shirts/best-selling-club-football-shirts/



      I suggest you check your facts next time to prevent yourself looking like an idiot.
      reddebs
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      Re: Liverpool top Premier League in merchandising league
      Reply #41: Feb 23, 2011 10:48:23 am
      Chelsea sell about the same amount of shirts as we do and I'd expect them to pull ahead with Torres on board as he clearly has a following of his own.

      That statement is the biggest load of crud I've read on this forum.

      No fu**ing way Chavski sell the same amount of shirts as we do.  Torres was the most popular name on shirts when he was a LIVERPOOL player and I'd put money on that stat not being correct next year.
      SM
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      Re: Liverpool top Premier League in merchandising league
      Reply #42: Feb 23, 2011 10:52:14 am
      I suggest you check your facts next time to prevent yourself looking like an idiot.

      No need to mate - I stand by what I said.

      No fu**ing way Chavski sell the same amount of shirts as we do.  Torres was the most popular name on shirts when he was a LIVERPOOL player and I'd put money on that stat not being correct next year.

      This.
      reddebs
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      Re: Liverpool top Premier League in merchandising league
      Reply #43: Feb 23, 2011 10:55:03 am

      Just checked your research mate which states LFC and Chelsea on average in 2010 sell between 7 and 900,000 per year.  

      Hmmm.... not the best year considering we were in the middle of a fu**ing boycott on merchandise.
      racerx34
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      Re: Liverpool top Premier League in merchandising league
      Reply #44: Feb 23, 2011 11:04:33 am
      Would love to see Kenny feature as one of the top selling names for this season ;) It's not hard to see Carroll and Suarez picking up huge sales numbers and unless Torres picks up some form he wont sell as many shirts as he did with Liverpool. Hardly a fan favourite at Chelsea right now. Form dictates sales so if Carroll and Suarez light up the end of our campaign we will continue selling massive amounts of shirts and absorb the loss of Torres. 
      ozgooner
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      Re: Liverpool top Premier League in merchandising league
      Reply #45: Feb 23, 2011 11:07:39 am
      I can tell you here in Brisbane North that Liverpool jerseys are by far and away the most prominent , easily doubling the next best (scum of course) , there is a sprinkling of Chavs and only one poor lonely Gooner it seems

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