To me, this sounds like his agent is trying to run up the price of him so that he can get a bigger commission from his transfer. Also, if there are "many clubs interested in him" then he will have a better chance at negotiating for a ludicrous salary like most footballers want these days.
I have my doubts that we are seriously looking at a player who at 27 has no experience in England, and would cost 20 million.... He has little to no sell on value, and it would be hit or miss as to whether he could adapt to the English game. If he was priced closer to 10 million then I'd say he is well worth a punt, but not at 20 million.
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