I love how the standard line about Ayre is that he is a great commercial director but out his depth as an MD.
That may or may not be true but I think it's hilarious so many of us on here have, apparently, the necessary experience of board level management jobs specs and performance enough to categorically judge this aptitude...
He comes across as a bit of a tit but doesn't excuse Boardroom Manager players.
Well, I have the necessary experience, and to me he looks like a sales director/accountant rather than the leader an MD should be. When the going gets tough, he's nowhere to be seen.
He should be the face and voice of the owners as MD, but he's not. He hides, much like Downing on the pitch. See the Suarez debacle for reference, as well as the last day of the transfer window.
It's all very well poncing about for a fluff piece documentary, but the real test of leadership was failed long ago, so I think it's a fair assessment of him to say he is a little out of his depth. Of course there's nothing to say he won't grow into the job, but he needs guidance.
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