I think this is the most bonkers project I've yet seen. 99.9% of Indians are only interested in Cricket. Of all the countries we could have chosen for this, anywhere on the sub continent seems a total non-starter. Children don't grow up wanting to be Suarez, they grow up wanting to be Tendulkar who alone has close to a billion fans. If it works, great but as someone who follows Cricket as well as Football, I simply cannot see this having any noticeable impact on our global fan base.
This is bullshit.
You obviously don't know but football is huge in India, and I'm not talking only about the big cities. There are many LFC-crazy fans here.
Even otherwise, as long as the club gets money from the sponsorship, who cares? ;-)
P.S. 0.1% would still be 1.2 million, we're that huge a population.
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