Liverpool wonât promise Anfield Road End expansion until âready to deliverâ
Following the successful expansion of Anfieldâs Main Stand this summer, Liverpool CEO Ian Ayre says FSG will wait before making a final decision on phase two of the stadiumâs expansion.
Ayre, who will leave his position at the end of the current campaign, played a key role in overseeing the addition of 8,500 extra seats to the new Main Stand.
Anfield is also boosted by improved interior and exterior facilities, with Liverpoolâs clashes with Leicester City and Hull City providing supporters with an excellent matchday experience so far this season. Work continues on some internal areas and will be complete in January.
Phase two of the overall expansion project is still proposed, with the Anfield Road End having outline planning permission in place.
But speaking to FCBusiness this month, Ayre explained that Fenway Sports Group would not announce concrete plans until settled on
âthe right design.ââThe way we managed the Main Stand expansion was great and we will continue in a similar vein to be cautious and not promise anything until we are ready to deliver,â he said.
âWe will come along with planning if and when we have the right design and economic model.
âOnce we have these parts in place, we will let people know.â
For now, Anfieldâs new 54,074 capacity provides a great backdrop to the performances of JĂźrgen Kloppâs side, and Ayre said the club were more than happy with the Main Stand expansion.
âIn the case of the Main Stand the reality is more than we expected,â he said.
â[It is] far superior than our expectations from the point of view of the stadium design, the lounges, concourses and acoustics.
âAnfield has one of the most unique atmospheres in world football, so the design definitely considered how to keep that noise inside the stadium.
âThe atmosphere in the opening game [against] Leicester was similar to the atmosphere I remember from watching games here in the 1970s when the capacity was at a similar level to now.â
There is still work to do, however, with a deal to secure
naming rights for the Main Stand yet to be concluded.
Liverpool are said to be looking for between
ÂŁ5 million and ÂŁ7 million per year for the privilege, but FSG will only commit to a long-term deal at a minimum of five years.
http://www.thisisanfield.com/2016/09/liverpool-wont-promise-anfield-road-end-expansion-ready-deliver/So, it looks like the published Phase II, are just examples to obtain planning permission, how many different Main Stand designs were there?
Looks like this is the reason why there are no advertising on the seat, awaiting a naming partner for the stand.