There's some people getting very confused and hot under the collar on here for no apparent reason. Jürgen is telling the truth when he says other clubs "don't want to sell their best players". It's a bit like when people say "If I'm there I'm there, if I'm not I'm not", so stunningly simple and obvious is the logic there's no way you can argue with it. Equally, I have no reason to disbelieve Jürgen when he says that the club have tried to sign players, equally if he's saying we are prepared to offer "a premium" I believe him also.
The reason we have been unsuccessful in our attempts so far are fairly obvious too.
One, as Jürgen says himself it is the middle of the season and the selling clubs would have difficulty replacing the players. The best way to counteract this is to buy players in the Summer, that way you don't run into the same problem.
Two, I think everyone would agree if you are absolutely desperate other clubs can have you over, and any "premium" can become more than you're prepared to pay. If for example you only have one bloke with pace and he is away on extended International duty, the selling clubs of a similar player may realise that they have you by the bollocks and demand a higher price. The way around this one is to check in the fixture calendar, work out when said player is likely to be unavailable and have a player in place BEFORE you desperately need him.
Thirdly, you have to on occasions be prepared to dig deep financially. This may come in the form of paying an inflated transfer fee, inflated wages, perhaps signing a player who will have limited/zero resale value, perhaps even all three! Because "premium offers" are only usually premium on OUR valuation, NOT the selling club. Clearly for example Jermain Defoe at 35 years old or whatever he is isn't worth 15 million quid, BUT HE IS TO SUNDERLAND. As such, if you wish to buy him you are going to have to pay a ridiculous fee, but (and here's the rub) if he's worth in excess of 15 million quid to you (say for example you're Crystal palace and he keeps you in the Premiership), then he's cheap!
Now, my argument is that winning the league or at least seriously challenging for it was/is worth paying a big premium for. Bigger than we have so far shown a willingness to do, otherwise we would have signed some players (which even Jürgen seems to be admitting that we really could do with now, the penny is dropping). As someone said earlier, Jürgen won't be doing to negotiating himself, he just does the press conferences when the players become "unavailable".
FSG should ask the manager who he wants then go buy him, it's not like Jürgen is asking for Lionel Messi or Christiano Ronaldo or Gareth Bale FFS.
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