Those that grew up watching Dalglish and Co. know we are bigger than most clubs
Those that grew up not watching them, know we aren't.
That's just how it is. Perspective
Good news is there's not much stopping us climbing back to the pinnacle if we can land players like VVD, and Keita, and hold on to players like Couts.
Depressing isn't it.
A big part of the problem is the fact we kept changing managers.
Hodgson bought dross, got sacked after fans were in uproar over some of his comments (but hang on, FSG don't listen to the fans, do they?)
KK was called to Boston after promising a top 4 finish, and told them "back me or sack me", and we know how that ended. KK also spent a summer chasing Charlie Adam, and brought in Carroll. More money wasted and players moved on.
BR brought in some good, some bad, but ultimately failed because he wasn't quite up to the job, brought in some good players, also some bad.
Klopp has moved a few on, brought in some quality, has shifted out those he doesn't want, and is hopefully here for the long term.
Every time a new manager comes in, they want to shift some players out and keep the ones they like, which doesn't create a stable environment.
All you have to do is look up the road, and see what's happened at united since ferguson left; absolute chaos.
There's another couple of issues here in that British managers don't or won't work with a DoF, which means that every time a club changes manager there is a period of instability while the new manager changes things around.
Add to that the curious mentality of British managers where if money is available they feel they
have to spend it, and you get signings like Balotelli.
Hopefully Klopp can change things and we'll see the fruits of management stability, and proper team building.