I do think it's more about the spectacle of big names in famous stadiums. The seating not really fitting with football as JD noted is one issue, and then some American football stadiums, like Michigan last summer, have too narrow of a playing surface even when you expand the boundaries, which really changes the dynamic of a match. But this event everybsummer has shown that if you put the right teams out, fans will flock in large numbers, even with exorbitant ticket prices.
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