We know that Gillett has said that it would be considered if it paid for 'one big signing a season'.
Thoughts on this.
I believe the biggest Stadium naming rights in the World is the Reliant stadium, home of Houston Texans at $300 million for 30 years. One of our owners was involved in the deal that sealed the American Airlines Centre for the Dallas Stars at $195 million for 30 years.
The Arsenal 'Emirates' stadium is somewhat complicated.The airline set up the deal with the club in 2006 for 15 years. Now the first 8 years will include shirt/club sponsorship and Arsenal get £9 million a year. Then for the last 7 years they will get £18 million over that time frame. The total deal is worth £90 million, but if you separate the shirt sponsorship then it looks like they are getting around £2.5 milion a year for the naming rights to their stadium.
Valencia are currently touting out their stadium naming rights to their sponsor Toyota. They are seeking around £6.5 million a year for 15 years for the naming rights to their Mestella stadium.
Liverpool by comparison receive £7.5 million a year for their shirt sponsorship deal with Carlsberg. Carlsberg wanted to make this a five year deal but Liverpool refused and signed a three year deal. The reason? The reds wanted to move in to their new stadium without previous sponsorship obligations.
Now, I wonder why?? :
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