They have the muscle, but they don't want to put it into LFC.
Similar debt levels now on the club as when G&H were there, if you check out the Swiss ramble blog.
And all these mythical losses were just tax dodges like Hicks 50m pound pictures from his architect mate.
In other words, they took over a Liverpool that had received some damage, but not gigantic amounts.
They found 300m to buy us, but contrary to the propaganda and pr guff, they never put anything in to fix us.
Lots of flannel and buzzwords "self sustaining", "we won the World Series", "Financial Fair Play", "leveraging the storied brand", "we saved you from oblivion, proles". They all fed off the fans hope like Dracula feeding on a jugular.
But beyond all that, what did they provide to fix us? Sweet FA.
A football club can't fix itself. Certainly not with a rookie like BR. |It might have a good year, then a bad one... or 4.5 in our case. But successful clubs are spending clubs. We did nothing to overtake Man C, Chelsea and Manc U. Our only hope was to leapfrog Arse FC. But when they started buying players like Sanchez, it was clear that wasnt gonna happen. Especially as we sold every big name we had, thanks to the Moneyball (aka selling club) sh*te.
A club needs a substantial net investment annually just to stand still (players age/lose it thro injury etc) . But often we havent even done that, or even kept player wages consistent.
Even this new stand (or should I say "corporate tw*t palace) isn't gonna give us an income for SEVEN YEARS. (Thanks again Yanks!) And I suspect they'll be long gone with the cash by then.
So we never were gonna claw back up. All we had was promises, pr spin and some magic pixie dust from Johnny Henry, Fedexed in from Boston.
The plants and the parrots will type away with the canned pr slogans. But its just words from them.
To fix something you need to spend something.
I couldn't fix a car by spouting crappy catchphrases. And you can't fix a football club by it either.
Taxi for Fenway.
Can't say it any better. +1. It is as clear as a sky and it has been said many times before by many knowledeable fans here that FSG real intentions of owning the club here is to make money. Who doesn't? But they have to realise that the fans existed so that they too co-exist, but the numbers are dwindling alarmingly by the day as I suspect the fan base is not growing as we won nothing for the last few seasons. not even the League Cup They are reaping in the profits from our past successes and they can only stretch it by that much.
In all fairness, to say they did not have a budget to buy players is also not true, but a meagre sum and buying players of 19 to 22 years old will not win us trophies. The recruitment process is in such a big mess that it needs a total revamp. Just imagine for the last 3 seasons if they had sanctioned 2 30 mil players we would have 6 by now and good enough to challenge for the PL.
The whole set up is in a big mess, the recruitment policy, the manager who's a rookie, tactics, the resources available, quality of players acquired, the list goes on and on. I'd suggest that FSG set up a team to surf the net and see for themselves what fans are talking or writing about them in independent LFC websites or even FB, it is alarming. They can;t be all wrong at the same time.
Many are not subscribing to paytv to watch the club play anymore, as what I've found out of late, as they are so disillusioned by the way the club is managed and the results that it hurt them more to watch the club play than not to. Well FSG, that's the reality out there.
Reaping in the profits and not investing in the club on quality players will only take you that far, continue with that and we'll surely be a mid-table team or even struggling to stay up in the near future. Yes I'm pressing the panic button too soon just because I care and I don't want it to end up that way and by then FSG would most probably sell the club on the cheap as they have recovered their money and made profits out of it and the damage could be irrepairable.
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