Dunno what you floks think about this but, I cancelled my ST last year cos it was too expensive. Arsenal's is the most expensive in the Prem, but I know a few rival fans who ain't gonna renew their ST's for next season.
What do y'all think?
(Ps. if there's already a thread about this feel free to merge)
One in four Premier League and Football League season ticket holders are considering cancelling their season tickets according the latest edition of Virgin Money's Football Fans' Inflation Index.
The latest findings from Virgin's authoritative Football Fans' Inflation Index, which has tracked match day costs since January 2006, show that nearly one in four season ticket holders are considering cancelling their tickets and one in 10 are planning to share the cost with friends in the clearest sign yet that recession fears are biting football.
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Virgin Money's Football Fans' Inflation Index shows the cost of a match day for an individual is currently at £95.60 - 22.6 per cent higher than the level at launch three years ago (although lower than in September 2008 when the last figures were released).
The latest survey found 24 per cent of season ticket holders are considering cancelling with 3 per cent thinking about giving up going to all games while 21 per cent are considering cancelling and buying tickets when it suits. Nine per cent of season ticket holders are considering sharing the cost of a season ticket with friends and family in order to save cash.
The research was conducted among 3,887 Premier League and Football League fans and shows that while the cost squeeze is hitting all levels of the game but the pain is particularly acute in the Premiership. Clubs most at risk, according to the research, include West Ham United, Blackburn and Newcastle United where as many as 37 per cent of season ticket holders are having second thoughts about renewing. Even fans of Premier League and European champions Manchester United are feeling the pinch with 36 per cent considering giving up season tickets.
Virgin Money's Grant Bather said: "The recession is starting to bite football as fans count the cost of following the game. The game has been lucky so far but it looks like the winning run is over and the crunch is on the way.
"Football fans are legendarily loyal but when people are worried about losing their jobs something has to give and spending on season tickets is going to bear the brunt as supporters look to save money.
"No sector of the economy is immune from the downturn and clubs will have to start thinking about ways to make it easier for fans. To be fair there are signs that some clubs are responding but more needs to be done."
Malcolm Clarke, Chairman of the Football Supporters Federation, commented: "Over the last 15 years football inflation has consistently exceeded ordinary inflation and the industry may well now pay the price for its short-sightedness in allowing that to happen.
"At the end of the day watching football is a leisure activity and it would be very surprising if it was immune from the sharp effects of the recession, particularly at the top end of the game where prices are so high.
PERCENTAGE OF PREMIER LEAGUE CLUB FANS CONSIDERING CANCELLING SEASON TICKETS
West Ham 37%
Blackburn 37%
Newcastle 37%
Man Utd 36%
Tottenham 34%
Portsmouth 31%
Bolton 31%
Man City 31%
Everton 27%
Liverpool 26%
Aston Villa 26%
Chelsea 26%
Arsenal 24%
Middlesbrough 24%
Fulham 22%
Hull 20%
Stoke City 18%
Sunderland 18%
West Brom 18%
Wigan 14%
Virgin Money's Football Fans' Price Index shows that in the past three years the cost of attending games has risen by 22.6 per cent. At the launch of the index in January 2006, the match day basket of goods** cost £77.95 compared with £95.20 now. Costs have though fallen in the past three months with the price of petrol, replica shirts and average match tickets dropping.
The Virgin Money's Football Fans' Prices Index runs every three months and looks at the cost of a typical basket of goods monitoring the ups and downs of prices. The firm's research team examines the cost of items such as a gallon of petrol; match tickets; food, alcohol, train tickets and replica shirts.
http://www.football.virginmedia.com/page/Football/Headlines/0,,12555~1522433,00.html