There has to be a maximum value, the point where the TV revenue is as high as it is likely to get, the point where every possible form of sponsorship has been accomplished, and the point where they think they won't get more than a certain amount if they sold the club atc any point in the future.
They most certainly did their due diligence, there was a leaked letter that said they could get us for a steal, and they did. An already established world wide brand like liverpool would always be to make a profit in than a Leicester City for example.
By minimal risk I mean that by not investing their own money after the initial capital, they didn't stand to loose money.
I'm glad you don't but into the whole saviour thing, American business men rarely are show sentiment when it comes money making.
TV revenues won't stop, it will increase steadily from here till the next thousand years, that is if there won't be an alien invasion. No businessman or investor would tell you that they would reach peak and stop there. I think they are going to be here for a while and when the time comes and another investor is interested and presents a bid of the valuation that FSG is looking for then that's that.
I read those emails, I agree with that they bought us at an undervalued price. Any investor would tell you they have a lot to lose when they purchase a company. Good thing he mentions Warren Buffet in those emails, who I admire a lot and read his essays, because even the Oracle of Omaha has stated many times that investments in clubs, companies, etc... are risks but you have to calculate risk and rarely anyone uses cash, purchases are mostly debt driven.
They did invest in their own money to increase the stadium capacity albeit in an intercompany loan that charged no interest. Roman, Chelsea's owner does the same exact thing but he charges huge interest on those loans. I prefer that the club supports its self on it's own because it means that we have a solid foot financially.
I'm not into cliches and romantics mate, even when it comes to Klopp. All I want to see, just like you and all others are results on and off the pitch. FSG are a sports company, they bought LFC because it would diversify their sports portfolio that's it and nothing more.
So far we are doing well off and we are seeing progress on, so that's why i'm being optimistic. I'll also wait for this year's financial statements to come out as usual to read them and if I see something wrong I'll be the first one to be concerned, but so far so good and we are going in the right path.
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