On the outbounds - it will come to a case-by-case basis. Some players are worth holding onto and others have had more than enough chances. Then you have the 25-player squad limit with restrictions on home-grown, club-grown and none of the above.
If we can get 20 million for Ings (which I don't doubt), Origi, who has scored many more goals for us than Danny, should be worth 27. He hasn't impressed in preseason, but he was a useful player for us in Klopp's first two season here. As Kopite78 says, teams will pay for goals.
Grujic and Ojo I would hope we keep rather than sell, but some tough calls have to be made because there is no point in hoarding players.
Also remember that a 27 million valuation (or whatever it is for the other players listed in Pearce's article), doesn't rule out selling him for say, 24 million. I learned from the Benteke and Sakho transfers that we do well to be patient in selling/negotiating.
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