Your right about FSG only investing what we earn, that's fine if you are happy being a club like Stoke City, WHU etc they have spent over and above what they would normally spend thanks to the TV deal currently in place,
They have to spend over and above their normal budget to sustain Premiership status, without the TV money they'd both struggle,
Their ambition at the start of each season is league survival and perhaps a good cup run,
Are you seriously suggesting that LFC DON'T spend over and above the norm?
Incase you might have missed it, the goalposts have shifted in terms of finance for every club, if you pardon the pun,
Even without the TV money a club such as ours should be at least competing for targets both in fees and wages, it's all about attracting individuals, and persuading them that signing for LFC is the right move for them, that and ambitions of the club, it's manager, the teammates you'll be working with and finally the fans,
FSG lack ambition, their mantra is to invest as little as possible whilst making as much profit as they can, they DON'T give a F**k about our history, they DON'T give a shiney sh*te whether we win or not, they're not bothered if we achieve a CL spot or not, they can't be f***in arsed to even make a trip to actually watch "their" investment in action, yes they built a new shiney stand with 8thousand extra seats, mostly for their corporate clients who also couldn't give a flying F**k what results we produce,
They employed Jürgen Klopp because he found success on a shoestring budget with Mainz and then with BvB, and they are hoping he does the same here, but both you and I know that ain't gonna happen, not in this league,
This not the Bundesliga where you have mainly only two or three clubs to effectively compete with, so budgets and investment are not on the same level as those required when you have 4,5, or 6 other competitors to deal with,
7 f***in yrs of mediocrity under FSG, 7 f***in yrs of lacking ambition, they know the goalposts have shifted, they know they will need to dig deep, because otherwise we become the Stoke f***in city or WHU types who are very happy to trundle along each season in mid table utopia
That matches the ambition of the owners of those two clubs!
YNWA
Some good points, but to be fair some are also a bit (a lot) of a stretch.
Consider this; We are one of the biggest clubs in the world and generate a LOT of revenue through various sources, and yet you say that without regular injections of cash on top of what the club makes we are equal to Stoke or West Ham? In which case that would mean we aren't actually one of the biggest clubs in the world.
I get what you're trying to say, but I disagree.
It really doesn't matter what either of us says, but as I respect you as a poster, perhaps we can keep it civil in future.
Now back to the matter at hand, and FSG.
Would I like them to put more money in? Yes, but I'd also prefer us to comply with FFP, and as you know, we nearly got done a couple of years back, so straight away that limits how much any owner can inject, unless you spend a shitload of extra time and money circumventing the rules. For instance City were extremely lucky over the naming rights/sponsorship fiasco.
Like I said, when they came in, they said we would only spend what we earned, so I find it difficult to make demands, bearing in mind that we earn a good amount as a club.
The problems (or some of them) have been waste in player recruitment, wages etc
We pay top wages for top performers, but we pay less for squad players. We know this; Suarez, Sterling, Agger, Skrtel, Gerrard etc all got big pay rises.
Coutinho now, and Lallana as well.
I don't think refusing to pay 100k a week for an unproven player makes sense.
I also don't think being held to ransom in the transfer market makes much sense, and how many times have we all complained over the years about getting bent over?
The fact is, we're not a mega rich club, and the owners aren't going to chuck money at us, so we have to find a different way of doing things.
That's the reality, and all the complaining and griping in the world won't change a thing, except your blood pressure.