Liverpool top Premier League in merchandising league

 Liverpool top Premier League in merchandising league

http://www.footballtradedirectory.com/news/2011/february/liverpool-top-united-in-merchandising.html

La Liga sides Real Madrid and Barcelona have topped Sport +Markt’s Football Merchandising Report only weeks after finishing first and second in the Deloitte Football Money League.

The Spanish giants helped the 10 top clubs make €1.2bn in turnover from retail sales of merchandising items during the 2009-10 season, with only two English sides in the top 10 - Liverpool (3rd) and Manchester United (6th).  La Liga also surpassed the Barclays Premier League in total turnover, generating €190.1 million to the Premier League’s €167.5 million.

But the Barclays Premier League had a more even distribution between its clubs whilst Barcelona and Real accounted for nearly 80% of La Liga’s total.

Merchandise such as scarves, flags and shirts were included with replica shirts making up for 57% of merchandising sales.

Top 10 retail turnover clubs

1.    Real Madrid
2.    Barcelona
3.    Liverpool
4.    Bayern Munich
5.    Olympique Marseille
6.    Manchester United
7.    AC Milan
8.    Inter Milan
9.    Olympique Lyon
10.  Fenerbahce

Just goes to show that we will have money when the  new rule comes in to play. And that is including the boycott against H & G.
Nice to see that we not only beat United, but topped the Premier League too.

That's because we're the biggest club around.

Thumb's up to Ian and his staff, well done. I know from the owner's quotes they cherish the work the marketing people do.

Surprised Norwich aint on the list.

That's fantastic considering we had a boycott on for the best part of 2010.

We are extremely well placed to take advantage of the FFR and the better we get on the pitch the more people will spend.

Surprised Norwich aint on the list.

Meow... 

....well we are the best fans in the world 

im not surprised with that ,just going by what i see in my own city of limerick the bulk of jerseys ,tracksuits and so on are lfc ,its great to see especially after the last few seasons .

That's because we're the biggest club around.

3rd biggest actually .

im not surprised with that ,just going by what i see in my own city of limerick the bulk of jerseys ,tracksuits and so on are lfc ,its great to see especially after the last few seasons .

You're from Limerick? Close to me so!

Surprised Norwich aint on the list.

only got this now!

3rd biggest actually .

Na, THE biggest. It's easy for Barca and Real to sell a shiteload of sh*t when they are playing in a league with only two teams basically.

Just in case anyone wants to read the Delloite Football Money League 2011 mentioned in the article, here it goes:

http://www.mediafire.com/?iuwyes656sjyia4

this compensates a little for the lack of attendance money we get compared to some others. delighted with this tho.

80 per cent of Spanish revenue given to two clubs. No wonder people are keen to buy Premier League teams. Not worth trying to oust the big two in Spain

Hardly surprised.

Liverpool FC is the biggest club in England and probably Asia.

just imagine the amount of revenue we"d take in if we had a bigger stadium,not a new stadiumbut a revamped stadium.an extra 20,000 seats how much would that take in.

That's because we're the biggest club around.

F**kin A !  as they say. They are the biggest club in this garlic eating villarge.

That's fantastic considering we had a boycott on for the best part of 2010.

We are extremely well placed to take advantage of the FFR and the better we get on the pitch the more people will spend.

That is an excellent point to make and makes you wonder if that boycott hadn't happened we'd have topped the League. Well we will next year for definite.

I've purchased shirts from three of those clubs in the last year.. Liverpool, Bayern, Milan

I used to buy Barcelona and Real Madrid jerseys when I was younger. Loved watching Spanish football late on the telly. Wouldn't touch them now. Have grown to dislike both clubs

Every youngster has brought a Madrid or Barcelona top in the past. Just the way football works I guess.

That article can't be right, Marseille ahead of United, no F***ing chance!

Marseille have a pretty passionate fanbase, correct?

I agree, seems weird - but could be, who knows.

Surprised Norwich aint on the list.

Err... I can't get this what to do about Norwich ?

Err... I can't get this what to do about Norwich ?

Green and gold scarf campaign by the scum

im not surprised with that ,just going by what I see in my own city of limerick the bulk of jerseys ,tracksuits and so on are lfc ,its great to see especially after the last few seasons .

Im living there too rag week next week

That article can't be right, Marseille ahead of United, no f**king chance!

Hope thats how the CL works tonight

Personally i'm surprised were 3rd in the list after the NAPM Boycott against h&g. Saying that as soon as JWH & NESV came in i was straight to L1 to get the new shirt(s)

That article can't be right, Marseille ahead of United, no F***ing chance!

Living in the south of France, I can confirm that EVERYBODY here has a Marseille shirt (myself excepted. ).

I don't know what their fanbase is like globally (probably not huge), but in France they are by far and away the biggest shirt seller I'd say.

Enough to beat United? I don't know, but here their merchandising is everywhere.

The list does seem a bit weird when you look at it.

The list does seem a bit weird when you look at it.

No Arsenal or Chelsea seems real odd to me. Still, may be overestimating the global reach most think they have been building.

i must say i am surprised. I think the "brand" was under commercialised for years but hopefully that it turning around now. This will be very important when the new rules come in.

No Arsenal or Chelsea seems real odd to me. Still, may be overestimating the global reach most think they have been building.

With this in mind though...

with replica shirts making up for 57% of merchandising sales

...Chelski don't stand a chance of getting in with the big boys.

Wasn't surprised not to see Chelsea, they haven't been at the top long at all, globally I'm sure they are way behind many other European clubs who actually have some history.

Must be wrong as they have omitted that "big club" our ex striker left for....

Well done to Ayres and his team. Didn't he say there was a surge in sales when the new owners took over and they had shipped record amounts of replica kits since the release of the new ones. Promising signs for us. Imagine what will happen with proper investment that brings success back on the pitch.

With this in mind though...

with replica shirts making up for 57% of merchandising sales

...Chelski don't stand a chance of getting in with the big boys.

Of course they do! The "Torres" shirt was the worlds biggest selling football shirt last year, and so whilst they generate the money from him this year we'll slip right back. Unless of course there's a sudden rise in demand for Poulsen shirts....

presumably the scum would tell us that their figure is skewed by the green and gold campaign. I'd think that both figures are accurate and that neither boycott has had the slightest effect in Asia where fans would still buy merchandise if Saddam Hussein was in charge. Which of course means that these figures are still excellent news.

Of course they do! The "Torres" shirt was the worlds biggest selling football shirt last year, and so whilst they generate the money from him this year we'll slip right back. Unless of course there's a sudden rise in demand for Poulsen shirts....

The LIVERPOOL Torres shirt was the world biggest selling shirt. How many of those people will now follow him to the chavs and how many will simply swap it for a Suarez, Carroll or yes (god forbid) even a Poulsen one? I'd guess the swaps will be the vast majority. On a totally separate note this is exactly the reason why I never ever have a name put on the back of a shirt. I'm not a player fan I'm a Liverpool fan

Chelsea sell about the same amount of shirts as we do and I'd expect them to pull ahead with Torres on board as he clearly has a following of his own.

Chelsea sell about the same amount of shirts as we do and I'd expect them to pull ahead with Torres on board as he clearly has a following of his own.

Worldwide? Are you sure about that??

Chelsea sell about the same amount of shirts as we do and I'd expect them to pull ahead with Torres on board as he clearly has a following of his own.

Bullshit and you know it.

Chelsea have no where near the fan base that we have.

Bullshit and you know it.

Chelsea have no where near the fan base that we have.

What do you mean, "bullshit"?? Do a bit of research - the figures are widely publicised:


http://www.whoateallthepies.tv/man_utd/41251/top-10-best-selling-football-club-shirts-in-the-world.html?pid=10427

http://www.sportingintelligence.com/2010/08/31/revealed-the-worlds-best-selling-club-football-shirts-310802/

http://soccerlens.com/shirts/best-selling-club-football-shirts/



I suggest you check your facts next time to prevent yourself looking like an idiot.

Chelsea sell about the same amount of shirts as we do and I'd expect them to pull ahead with Torres on board as he clearly has a following of his own.

That statement is the biggest load of crud I've read on this forum.

No fu**ing way Chavski sell the same amount of shirts as we do.  Torres was the most popular name on shirts when he was a LIVERPOOL player and I'd put money on that stat not being correct next year.

I suggest you check your facts next time to prevent yourself looking like an idiot.

No need to mate - I stand by what I said.

No fu**ing way Chavski sell the same amount of shirts as we do.  Torres was the most popular name on shirts when he was a LIVERPOOL player and I'd put money on that stat not being correct next year.

This.

What do you mean, "bullshit"?? Do a bit of research - the figures are widely publicised:


http://www.whoateallthepies.tv/man_utd/41251/top-10-best-selling-football-club-shirts-in-the-world.html?pid=10427

http://www.sportingintelligence.com/2010/08/31/revealed-the-worlds-best-selling-club-football-shirts-310802/

http://soccerlens.com/shirts/best-selling-club-football-shirts/



I suggest you check your facts next time to prevent yourself looking like an idiot.

Just checked your research mate which states LFC and Chelsea on average in 2010 sell between 7 and 900,000 per year.  

Hmmm.... not the best year considering we were in the middle of a fu**ing boycott on merchandise.

Would love to see Kenny feature as one of the top selling names for this season It's not hard to see Carroll and Suarez picking up huge sales numbers and unless Torres picks up some form he wont sell as many shirts as he did with Liverpool. Hardly a fan favourite at Chelsea right now. Form dictates sales so if Carroll and Suarez light up the end of our campaign we will continue selling massive amounts of shirts and absorb the loss of Torres. 

I can tell you here in Brisbane North that Liverpool jerseys are by far and away the most prominent , easily doubling the next best (scum of course) , there is a sprinkling of Chavs and only one poor lonely Gooner it seems

Just checked your research mate which states LFC and Chelsea on average in 2010 sell between 7 and 900,000 per year. 

Hmmm.... not the best year considering we were in the middle of a fu**ing boycott on merchandise.

Actually, if you look again, the figures are based on average shirt sales between 2005-2009, which includes the period when we were European Champions. This alone should negate the spell where a number of people were boycotting merchandise.

I can tell you here in Brisbane North that Liverpool jerseys are by far and away the most prominent , easily doubling the next best (scum of course) , there is a sprinkling of Chavs and only one poor lonely Gooner it seems

But the figures are based on worldwide sales, not Brisbane North....

If Chelsea earn about the same as us from shirt sales (approx. 57% of the merchandising figure), then we most sell a hell of a lot more hats, scarves and other such items, since they didn't make the top ten earners on TOTAL merchandise sales in Europe.

I can only conclude the same for Man Utd, since they supposedly sell over 1,000,000 shirts per year, yet are behind us also on the total figures.

No need to mate - I stand by what I said.

This.

So you stand by making yourself look like an idiot despite my provision of facts to prove you wrong!? Interesting, but each to his own I guess. Stubborn ain't the word!

Would love to see Kenny feature as one of the top selling names for this season It's not hard to see Carroll and Suarez picking up huge sales numbers and unless Torres picks up some form he wont sell as many shirts as he did with Liverpool. Hardly a fan favourite at Chelsea right now. Form dictates sales so if Carroll and Suarez light up the end of our campaign we will continue selling massive amounts of shirts and absorb the loss of Torres. 

Quite possibly. However, Chelsea have a big "advantage" regarding shirt sales which maybe distorts the size of the clubs' "fanbase"- not only are they always in the limelight but they are in the countries' capital. I'd bet that a lot of shirt sales aren't to fans as such, but are bought as souvenirs by tourists from all over the world who have no affilliation to the club whatsoever.

So you stand by making yourself look like an idiot despite my provision of facts to prove you wrong!? Interesting, but each to his own I guess. Stubborn ain't the word!

Yep I stand by what I said.

You enjoy your provision of facts though - each to his own I guess.

Carheex are you a WUM how in gods f**king name do you think Chelsea sell as much merchandise as us.

Ourselves and Utd are the biggest brands in the Premiership by a mile. Torres sold so many jerseys because he was playing with Liverpool, I'm willing to bet you he doesnt sell 25% of that at Chelsea and I also think Suarez and possibily Carroll if he gets the goals will out sell him.

 I live in Ireland and for every 1 Chelsea jersey you see you see about 100 Liverpool ones.

 This research took place as well during the dispute between the fans and the club owners which make it even more amazing.

Was in London myself recently, in Lilywhites the biggest sports store there, there is more Liverpool merchandise in there than Chelsea

Liverpool trump rivals United and secure world-first deal

Premier League soccer club Liverpool FC have agreed a deal with Snow Valley to develop a mobile merchandise store.
The new store will allow Liverpool fans to purchase the same range of content as they would on the full online store, and the site will offer broadly the same functionality. Although it has been optimised for use on the Apple iPhone and iPad, it will also be available across all smartphone platforms and is usable on some older phones. Using Snow Valley's Muse ecommerce platform, the site will also be able to link to information from social media sites, including Facebook.
 
Liverpool are the first soccer club worldwide to offer their supporters such a service.
 
Speaking to Marketing magazine, Liverpool FC Internet sales manager Chris Jennions said: "[The store is] driven by our fans. We could see that they were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimised shopping experience."
 
According to the European Football Marketing Report, issued this week by German agency Sport + Markt, revealed that Liverpool generated more revenue from merchandise sales than any other English club last year. The Reds finished third in the list - which measured merchandise sales by clubs across Europe's top leagues - behind Spanish giants Real Madrid and Barcelona but ahead of bitter rivals Manchester United.
http://www.sportspromedia.com/news/liverpool_trump_rivals_united_and_secure_world-first_deal/?utm_source=Feeds&utm_campaign=Latest+News&utm_medium=rss

I remember saying a while back that I'd hear via adidas that LFC sold more shirts worldwide than any other club.

Seems that was true - Real Madrid and Barca are probably only ahead on other related merchandise.

I can't remember who said it, but when they had Ayre on with some other people on LFCtv it was mentioned that in America we out sold Chelsea, AC Milan and Bayern Munich combined

Well least we're out selling United and Chelsea considering we've won F**k all recently.

Imagine the sales when we start winning and all the glory hunters arrive on the scene. You never know lfc_ynwa and carheex. . . You boys might crack a smile yet

Green and gold scarf campaign by the scum

So see it then, tks bigv.

Imagine the sales when we start winning and all the glory hunters arrive on the scene. You never know lfc_ynwa and carheex. . . You boys might crack a smile yet

We already knew we were bigger & better than that Manc mob. just proves it.

Bodes well for financial future.

Carheex are you a WUM how in gods f**king name do you think Chelsea sell as much merchandise as us.

Ourselves and Utd are the biggest brands in the Premiership by a mile. Torres sold so many jerseys because he was playing with Liverpool, I'm willing to bet you he doesnt sell 25% of that at Chelsea and I also think Suarez and possibily Carroll if he gets the goals will out sell him.

 I live in Ireland and for every 1 Chelsea jersey you see you see about 100 Liverpool ones.

 This research took place as well during the dispute between the fans and the club owners which make it even more amazing.

Was in London myself recently, in Lilywhites the biggest sports store there, there is more Liverpool merchandise in there than Chelsea

i know that chelsea fan he lives next door to me.

Is this a pointer that L'pool fans are actually more loyal than other clubs?

I mean where did all of these Man City & Chelsea fans come from, it must be from other clubs?

I agree this is good news, and for all those cynics, we need to be pressing ahead in the commerical world, whilst we get our team back together, this can only be good when we haven't won F**k all for 5 years and had the most disastarous ownership battle in history.
When you consider the fair play league, this will be very good work done by the commerical people.
If Carroll starts scoring then he will be very high up the list, because he could be England's no 9.

Surprised Norwich aint on the list.

Its called sublimal marketing.
Hands up who hasn't got Delia's CookBook?

That many?!
OK.


Thats why they aint on the list.

Wheres Chelsea      

What does this say about the "Not a penny more" campaign?

I know the 2 c**ts are long gone but if were leading the merchandise league despite the fact we were running a campaign to not put money in there pockets its just as well we didn't depend on that campaign to rid them

Wheres Chelsea      

London 

Torres sells alot of shirts but i cant see Chelsea selling more merchandise then us even if they got Torres now. He didnt sells so many when he was at Athletico. so we are the ones who made him big, not vice versa.
I bought a Suarez 7 shirt and i have seen alot of them lately here in Oslo (Norway)

In fairness, United are boycotting buying merchandise which does affect their standing.

And we didnt?

And we didnt?

They have been while we were aswel?

We have not been for quite a time now. They continued with theirs.

I couldnt give 2 shits about their boycott, and a pretty sh*t one at it. Somehow thinking that buying scarves of different colour with affect the glazers. If they want to prove the alliance, its a boycott not a F***ing wear some other teams party. Its called a boycott so the owners dont get a high an income as usual. Not a F***ing competition to look good in the cameras to show other people you dont like the owners. Anyways if you look at a good few of the lads that wear the green and gold scarves also have the latest shirts so its pointless really.

we're still a good bit ahead of them in the standings anyways, boycott for both team or no boycott. Why the F**k are you sticking up for them?

I'm not stickin up for them. I'm just looking at it from an unbiased position.

And they have been ahead of us in merchandise for most years so obviously the boycoyt has affected them.

I hate when people get so angry on this when someone says something with a little truth in it that might not suit us.

Well like it's not that i'm getting angry at you personally, but saying that they would be ahead of us if they didn't have a boycott is bullshit. We had a pretty big one too that was well implemented.

You know as much as I do, if you look around anywhere in Ireland, there is plenty of both Liverpool and United fans. The difference is tho that United fans love talking the talk when they are winning, but you will always see Liverpool fans proudly wearing the top. Lately I am seeing an awful lot of the black rain jacket.

If you take out Asia and the UK, the majority of United's fanbase is gone. Liverpool is much more global than that and have many passionate fans from all corners of the global. The American market will only grow for us in terms of sales. The United boycott will continue and they don't like their owners so that can only affect the sales in America.

boycott or no boycott, Liverpool have more passionate fans that are proud to wear the shirt.

To be fair, I would imagine the boycotts would really have been just a drop in the ocean for both teams finances. Ours I only read about through this forum, and we have a hell of a lot of fans not signed up to forums, and I doubt someone out in Asia or wherever gets media coverage of it.

Also, their campaign is sh*te, apparently the club shop has started to sell the green and gold scarves, so that's a massive kick in the bollocks to them!

Ya you have to give it up to a couple of parties here, Firstly we are one of the biggest and we are the best fans of any sporting club in the world. Secondly we have an excellent marketing team, put the two together and it is quite impressive. JWH/FSG are marketing fiends, when they really turn up the marketing a notch I think we can grow exponentially year by year. As far as American sales, yeah I would assume they have nowhere else but to go up...hey though football will never be popular here as it is in the rest of the world, I see no reason at all why LFC could not pick up a million or two extra fans here from America.

I work in a big supermarket (no not the one trying to take over the world) about 80 miles from Anfield. It never ceases to amaze me the number of times when the scum are live on tv the number of customer we get walking round the store in their shirts. That's a fashion accessory not the choice of a real fan. That said I guarantee at 6 o'clock tonight there will be at least 4 Liverpool fans in the store. We will all be ********* working!!!!

In fairness, United are boycotting buying merchandise which does affect their standing.

Not if you look around the stands.

Nice offical kit with green and gold scarves over.

Thick, F***ing gobshites that they are!

Carheex are you a WUM how in gods f**king name do you think Chelsea sell as much merchandise as us.

Ourselves and Utd are the biggest brands in the Premiership by a mile. Torres sold so many jerseys because he was playing with Liverpool, I'm willing to bet you he doesnt sell 25% of that at Chelsea and I also think Suarez and possibily Carroll if he gets the goals will out sell him.

 I live in Ireland and for every 1 Chelsea jersey you see you see about 100 Liverpool ones.

 This research took place as well during the dispute between the fans and the club owners which make it even more amazing.

Was in London myself recently, in Lilywhites the biggest sports store there, there is more Liverpool merchandise in there than Chelsea

What on earth are you talking about??

1) I don't "think" chelsea sell as much merchandise as us - I merely posted links to the facts regarding shirt sales
2) What has your "exaggerated" LFC:Chelsea shirt ratio got to do with global merchandising??
3) Only a tiny fraction of worldwide LFC fans knew anything about (and were part of) the "not a penny more" campaign, as you unwittingly acknowledged in your claim that you see 100 times more LFC shirts than chelsea (you shot yourself right in the foot with that one I think!)
4) IF i was being particularly awkward, I'd argue that Lilywhites only have more LFC stock because they've sold out of Chelsea shirts!!

There is so much wrong with your poorly thought out post that I'm embarrassed for you. Good day to you.

You are talking complete bollocks carheex and shows to me your not a Liverpool fan. Especially your last point are you sure your not a Chelsea fan. Waffle F***ing argument from you

You are talking complete bollocks carheex and shows to me your not a Liverpool fan. Especially your last point are you sure your not a Chelsea fan. Waffle F***ing argument from you

I'm talking about published facts - what is there to argue about?? I notice how you resort back to the childish comments when you can't debate properly. How about addressing the points in my last post? Liverpool fans are "supposed" to be knowledgeable and reasonable so it's YOUR credentials as fan that is more in question, not mine.

in jjb yesterday all shirts are on offer at £25 with free printing except liverpool and celtic home shirts which are £40 plus however much printing is if you fancy a name and number. this shows how many shirts we sell that they're not willing to discount it when every other premier league teams shirt has been 

Of course they do! The "Torres" shirt was the worlds biggest selling football shirt last year, and so whilst they generate the money from him this year we'll slip right back. Unless of course there's a sudden rise in demand for Poulsen shirts....

The only reason for that is the size of our fan base, he won't sell as many shirts to chavs for that exact reason.

Liverpool fans WE are "supposed" to be knowledgeable and reasonable so it's YOUR credentials as fan that is more in question, not mine.

 

The only reason for that is the size of our fan base, he won't sell as many shirts to chavs for that exact reason.

 

I'll try again as some people are just too thick to understand:

All I have said is that chelsea sell as many shirts as we do - and I have proved this citing several internet resources (yet people still argue and come to the bizarre conclusion that I'm not an LFC fan!?)
A huge amount of our shirt sales was because of Torres, so we can't count on his sales anymore, obviously, leaving us with just Gerrard in the top 10
Chelsea now have Torres - whilst they "may" not have a fanbase as big as ours they will still sell a hell of a lot of his shirt and he'll easily be in the top 10
Last year, in the top 10 players' shirts sold, we had Torres (1st) and Gerrard (2nd)
Chelsea has Lampard (6th) and Drogba (7th)
This year they will have Lampard, Drogba and last years biggest seller, Torres
We will have Gerrard

So whilst we've been selling about the same quantities as Chelsea, only a fool wouldn't expect them to over take us.

I despair sometimes at the lack of logical reasoning and basic intelligence on show in this forum. Oh well, not my problem.

 Continuing to aggravate other posters.  Others have also been warned.

I hate when people get so angry on this when someone says something with a little truth in it that might not suit us.

Get used to it. You get accused of not being a fan if you dare speak some truth which people don't want to hear - I kid you not.

I'll try again as some people are just too thick to understand:

Stopped reading right there. How you expect to be treated reasonably with comments like that is beyond. I also have absolutely no idea why you fail to see that the label WUM is so fitting to you.

I get the feeling that your missus bullies the sh*te out of you and you feel the need to take it out on everybody in here, your prerogative but as regards myself I'll leave you to play. I find you neither a pleasant or decent person and if I found you even slightly entertaining I'd put up with your sh*te but I don't. Basically you're an argumentative tw*t/WUM.

To quote your 'own pleasant' comment from before. "Good day to you".

I'll try again as some people are just too thick to understand:

All I have said is that chelsea sell as many shirts as we do - and I have proved this citing several internet resources (yet people still argue and come to the bizarre conclusion that I'm not an LFC fan!?)
A huge amount of our shirt sales was because of Torres, so we can't count on his sales anymore, obviously, leaving us with just Gerrard in the top 10
Chelsea now have Torres - whilst they "may" not have a fanbase as big as ours they will still sell a hell of a lot of his shirt and he'll easily be in the top 10
Last year, in the top 10 players' shirts sold, we had Torres (1st) and Gerrard (2nd)
Chelsea has Lampard (6th) and Drogba (7th)
This year they will have Lampard, Drogba and last years biggest seller, Torres
We will have Gerrard

So whilst we've been selling about the same quantities as Chelsea, only a fool wouldn't expect them to over take us.

I despair sometimes at the lack of logical reasoning and basic intelligence on show in this forum. Oh well, not my problem.

For what it's worth. Half of this season Torres was a Liverpool player so this might skew the reading somewhat.
Really we'll have to view the effect at the end of next season. At that point we'll have Carroll, Suarez and whoever our marquee signing/s is/are to help us compete.

They missed Everton of the list tut tut.It proves all we need now is a bigger capacity stadium.The squad will be strengthend come next season and with a bigger gate receipt all looks good for the future.UTd have massive debt ,declining retail sales and an Corpse for a manager.

we're a global brand with millions and millions of followers. some good work from mr ayre tbh with the sponsorship deals too.

some investment in the squad and a bigger stadium...we have a bright future ladies and gents

To be fair all that you have 'quoted' is three sites referencing one source. The figures in that source are somewhat vague to be honest. A discrepancy of 200,000 ('Between 700,000 and 900,000 per year') means that we could, in fact, have out-sold Chelsea by up to 1 million shirts in that time - remembering, of course, that the site you 'quote' says we out-sell them.

If you follow the ('full story') link on one of your 'quoted' sites http://www.sportingintelligence.com/2010/08/31/revealed-the-worlds-best-selling-club-football-shirts-310802/ it brings one to this page: http://www.sportingintelligence.com/2010/08/31/exclusive-manchester-united-lead-global-shirt-sales-list-liverpool-chase-as-england%E2%80%99s-second-best-310805/

It reads:

Manchester United and Liverpool sell more official replica football shirts, for Nike and Adidas respectively, than any other teams in the English Premier League, and both are at or close to the top of the global merchandise sales tables according to multi-year research by a leading German consultancy, released to sportingintelligence for publication for the first time today.

So we have, in fact, been selling more (according to the site you quote, that is) than Chelsea. We do not know exactly how much because (if you follow the links) the Company responsible charge 4,900 euros for the full 'research' document. As you can see from this:

European Football Merchandising report 2010
investigation:
Merchandising officials from 182 top flight clubs provided insight and over 10,000 fans in Europe’s
leading football leagues were interviewed in a representative study in summer 2010.
content:
Report in English as a PdF document or bound printed version (approx. 75 pages).
price:
EUR 4,900 plus vat; available mid-February 2011

http://www.pr-marketing.org/download/Football_Merchandising_Report_2010_Flyer.pdf

So whilst it's obvious that we've been out-selling Chelsea, it's equally obvious that only a fool would expect them to over take us.

Oh dear, another who thinks he's better than us. Maybe you'd be better off over in the est1892 forums carheex. ....no wait, you're banned from there for being a WUM, aren't you?.  

You probably aren't aware that the quote you have chose to "prove me wrong" is from sporting intelligence - the same site i referenced!  If I'm one of these "WUMs", what are you?!

Regarding another of your points, I agree that the figures aren't particularly precise and that we "could" be outselling Chelsea (not that I give a sh*t) but then again the lack of accuracy could equally prove that they are outselling us. Who knows.

As for est1892 - not banned, just wanted to move onto something new. In fact I was logged in there yesterday for a look around for something on the technology forum. Anyway, if you can't reply/debate without the childish name calling don't bother at all - save it for the playground as I'm not interested.

This might interest some people:



http://soccerlens.com/shirts/chelsea-torres-shirt-sales-blow-liverpool-out-of-the-water/8095/#ixzz1FXsJUQkr]Fernando Torres was brought to Chelsea in order to win titles and be glorified and all. But the first thing Torres did after the transfer was to make his previous owners feel even worse about the sale – not deliberately though.

Torres’ Chelsea shirts are selling like anything as compared to Andy Carroll’s Liverpool shirts. According to the initial figures from The Mirror:

Chelsea’s record £50million signing Fernando Torres is already king of the shirt sales – outselling his Liverpool replacement Andy Carroll by 250 jerseys to one.

Demand for Chelsea’s new Torres home shirts are currently 40% higher than when he arrived at Anfield three years ago, according to suppliers.

Shirt sales for the Kop’s other new striker, Luis Suarez, are 380% more popular than Carroll replicas, but are still trailing behind Chelsea’s Spanish signing by 30 to one.

Of course, Chelsea will be sharing the profit for Torres himself and paying his wages but it seems like if he stays at Chelsea just one more season, Chelsea will probably make the 50 million back without winning anything. Here’s how:

In the last three years, ‘Torres 9′ has been the top selling shirt even above ‘Ronaldo 7′ in 2008/09. Remember, Torres scored fewer goals and won nothing. Now, Torres’ shirt sales are 40% up compared to his first season.

As of April 2010, Cristiano Ronaldo’s shirts had created an income of about £100 million in part by selling 1.2 million ‘Ronaldo 9′ shirts in Madrid alone.

It has to be noted that Liverpool and Chelsea both wear adidas and both sell similar quantity of shirts every year. Both are some way off the best selling club football shirt.

So, Liverpool, good luck with Luis Suarez and Andy Carroll.



Read more: [url]http://soccerlens.com/shirts/chelsea-torres-shirt-sales-blow-liverpool-out-of-the-water/8095/#ixzz1FXsJUQkr[/url]



Again, before the childish name calling begins it wasn't me that wrote the article, I'm simply strengthening my argument within this thread

Or not!!

Or not!!

You'll have to explain yourself a bit better than that I think. Go on, have another go...

You'll have to explain yourself a bit better than that I think. Go on, have another go...

No!

Yawn, grown men arguing about who's shirt is more popular and what sells best.

Get a F***ing grip.

Let me explain....we dont f***in care.

So Torres shirt sales are up %40 over when he first came to LFC?  Well that's shocking isn't it?  Really that article just points out that Torres is better known now than he was when he first came here.  

As far as the numbers of shirts sold.  I'd find it hard to believe that any sort of numbers, WORLDWIDE would be anywhere near accurate considering that it's only been a month since the transfers were finalized.

Anyway, congrats on the win the other night.

Jaysus we have been infiltrated by a Chelsea fan, if anyone genuinely thinks Chelsea are outselling us in the jersey department they truly are deluded.