Letâs face it we (LFC) are no longer a big club, Maybe back in the eighties, but since then we have only been âAlso Ransâ
Yes there are those out there that will say we (LFC) won The UEFA Cup and the CL in 2001 and 05, also the European Super in the same years but for me that would be like claiming teams like Nottingham Forest, Porto, Ipswich Town, IFK Gotenborg, Parma, Sevilla, and Dnipro are âBig Clubsâ they have all won the European Cup/Champions League/ Europa League in the past and were doing well in their respective league but have fail to do so in the last 20 plus years, or they are teams that has done nothing in their respective league yet have won these CupsâŚ
Either way you paint it; it has been 26 seasons since LFC have won the League, and throwing in a few Cups whether that be League Cups, FAâs the odds CL, UEFA, or Super Cup, Charity Shield here and there that hardly sounds like a âBig Clubâ to me.
In another ten or 26 seasons time are We, the LFC supports still going to be barging about our âTrophy Cabinetâ still claiming to be a âBig clubâ? When Clubs like Arsenal, City, and Chelsea have also overtaken us in the amount of League titles won?
We sound like the pundits barging about the 1966 World Cup. Yes we won it; but that was last century.
To steal a line from Janet Jackson âWhat have you do for me latelyâ
We are paying the price of not investing in the facilities and stadium during that time of success and every since. That has cost us, players and sponsorship moneyâŚ.
Liverpool gets a six year (ÂŁ25m a year) kit deal with Warrior worth ÂŁ150m to the club sounds great until you compeer it with Man Utdâs ÂŁ750m 10 year (ÂŁ75m a year) kit deal with Adidas
Now add that to the fact that we (LFC) have a 45â000 plus stadium while Man Utd can boost 75â000 plus is it any wonder why we (LFC) have not had the money and success needed to buy and keep old of players
Times have changed now; almost go are the days when a player signed for a club with a view of spending the rest of his career with that club. More now than ever it is about âSuccess and Moneyâ for the more success you have the more money you can demand. Wages, Sponsorship, Personal Endorsement, Advertising Revenue the list does onâŚ
Our Number on priority:-. Stay in the Premiere League
Number Two should be: - Build a new Stadium. This should be easier with the new financial packet teams will get from the Premiere League
Number Three: - The Liverpool Brand. Start touring places like China, Japan, Australia and Argentina, sign Japanese, and Chinese player the revenue bought in trough shirts sales will be worth it alone, Playing teams in Argentina afford us the chance of having a look at some of their players coming through and hopefully signing the next Tevez, Mascherano, Crespo, Batistuta, Aguero or Messi
Until we learn the lesson of investing for the future then no matter which manager we bring in there will only ever be limit success in future at LFC
Something âlittlefaceâ said which I to have said in the past, but it still applies now
that is why we need to change, not only the football side, but fans accepting mediocrity for long periods.