I'm afraid we can't moan about prices as it's driven by consumer demand. While some would argue it's as important as gas or electric to them it truthfully isn't. So while it isn't an essential for life we do have a choice and therefore the person to blame for the prices would be those willing to pay for it. If you're one of them, then I'm afraid you're part of the problem.
There is the point that some will be priced out of their favourite hobby/lifestyle however you choose to phrase it and that's a fact, but then you're a victim of society being richer and able to afford prices you can't and you'll have to cut your cloth accordingly.
So while I'm all for the argument that there's a problem in society where the poor have less choices and lower quality of life than they should be entitled to and the rich control far too much for their actual difference in contribution I don't believe we can blame a company for charging prices people are willing to pay.
There was a time football was virtually free on the BBC and ITV
So it's nothing to do with supply and demand, Sky just muscled in and started charging for it. Knowing the sport was popular from the off set.
First ever monthly subscription I paid to Sky, was £5.99 a month
The rest is history - and today they announced £994m profit for 9 months - that's also got nothing to do with supply and demand, that's just plain greed
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