It seems to me that all the pundits and comentators are given a briefing before they get the contract.
"Whenever Liverpool are playing, don't give them any credit for anything positive, but over criticise every little mistake, and continue to emphasise how poor they are in every department. Character assassination is to be deployed at every opportunity. Reiterate how long it is since the won the prem or 1st Div as it was, and always emphasise how Utd have won more titles than them.
"You all right with that"? "Oh good, Sign here, I think you'll like it here"
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